Retailers Going Green

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imageIt’s halfway through Earth Month, and a number of fashion companies are announcing expansions into green endeavors. Fashion-forward virtual retailer YOOX is adding an environmentally friendly aspect to its site this month. “Entitled YOOXYGEN, the new area will stock some of the world’s most stylish labels with conscience,” says Elle UK. Designers already signed on to offer their wares to the burgeoning green effort include Katharine Hamnett, Carmina Campus, and Caboclo. YOOXYGEN will also stock the always-eco-friendly vintage clothing, as well as “must-read books such as Eco Chic: The Fashion Paradox.”

Meanwhile, Payless on Manhattan’s 34th Street is now stocking its first-ever eco-friendly brand, zoe&zac. The line features “organic materials, recycled rubber, cute styles for that sort of thing, and when you buy a pair one dollar is donated to The Nature Conservancy,” says Fashion Herald. While the styles aren’t very fashion forward, the charity and green angle are no doubt commendable — especially when seen at as mainstream a widespread a retailer as Payless. Not to mention that the brand has really hit its stride with designer collaborations; footwear fruits like those from a partnership with alice+olivia (which retail for $38 a pair) are definitely worth checking out, as is the not-yet-launched teaming with Patricia Field.