Kenneth Cole & Katharine Hamnett Work To Save the Sea

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Fashion brands Kenneth Cole and Katharine Hamnett are looking to give back with their new collections. Cole is introducing a new line of customizable t-shirts to raise awareness about the Gulf oil spill. “100% of net profits from all our tees in our Custom T-shirt Store on Facebook will be donated to AWARENESS, The Kenneth Cole Foundation to support the clean-up effort thru July 2010,” the label’s announcement reads. As far customizing your $35 tee, there are 12 colors and 3 graphics to choose from. As if setting up a Facebook store wasn’t a big enough push by the brand to further its virtual network, “Cole is utilizing the full power of social media by also holding a Twitter contest,” says Racked NY.

“One day for the next five days, 20 randomly selected people who re-tweet Cole’s message will also have a chance to win a free tote.” For the price of a re-tweet, it’s no doubt a steal. Seasoned designer Katharine Hamnett is likewise calling attention to oceanic and beach preservation with her new swimwear line.

The collection with a conscience is made up of 14 styles featuring the slogan “SAVE THE SEA” and they’re exclusive to Every single one of these suits has been made from recycled fabrics and/or organic cotton. “The collection is part of YOOXYGEN,’s environmentally conscious initiative,” says Stylist. “A percentage of sales from Hamnett’s line will benefit farmers in West Africa through the Fashioning a Better Future project.” As for the feel-good styles themselves: think graphic tees and towels bearing the collection’s slogan and 50s pin-up-appropriate bikinis.